First customer snaps up Apple’s foldable iPhone Duo at Dubai store on launch day

Apple’s first foldable smartphone, the iPhone Duo, hit store shelves on Friday, 23 October 2026, with the first customer walking in early to secure the device.

First in line

The unnamed buyer was seen leaving a Dubai electronics retailer moments after doors opened, clutching the new foldable handset. The iPhone Duo marks Apple’s entry into the foldable market, competing with devices from Samsung and Huawei.

Launch day buzz

Store staff reported strong interest throughout the morning, with several customers arriving before opening hours. The launch comes as Dubai’s retail sector continues to draw global tech releases, often seeing Middle East or UAE-first availability.