Fix Dessert Wins Dubai-it Award for Business Project Category
By Dubai Currents Staff1 min read
Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, the Crown Prince of Dubai, announced on Saturday that Fix Dessert has won the Dubai-it Award in the Business Project category. The announcement was made on 24 October 2026.
Viral Dubai Chocolate Brand Honoured
Fix Dessert is the Dubai-based brand behind the globally viral ‘Dubai Chocolate’. It was founded by Sarah Hamouda and Yezen Alani, starting as a home-based business in Dubai and eventually expanding into an international success story.
Sales Surge and Global Reach
Sheikh Hamdan noted that sales of Dubai-style chocolate had increased by 1,234% over the course of one year. Today, these products are available in markets worldwide and at more than 100 airports, he added.
The Crown Prince congratulated the Fix Dessert team, saying: “This is the spirit of Dubai-it: transforming a simple home-based business into a global success.”
About the Dubai-it Award
Sheikh Hamdan first launched the Dubai-it Award on 24 June. The award is an annual initiative that recognises individuals, projects, companies and institutions that embody the ‘Dubai-it’ approach. The programme celebrates achievements while aiming to inspire the next generation of transformative success stories.
