Apparel Group CEO says supply chains largely normalised, quick commerce now over a third of sales

Supply chain disruptions caused by regional conflict have been largely resolved, and online shopping has continued to expand through 2026, according to the chief executive of Dubai-based retail conglomerate Apparel Group.

Neeraj Teckchandani told Khaleej Times that the company had activated its business continuity plans when the conflict hit logistics. “Things are now largely back on track, with around 80 per cent of the disruption resolved,” he said.

Supply chain recovery

“During the conflict, there were supply chain disruptions, but it was about managing those disruptions,” Teckchandani said.

The group, which runs more than 2,600 stores across 14 countries and represents over 85 international brands including Tommy Hilfiger, Skechers, Aldo, Charles & Keith and Tim Hortons, employs more than 28,000 people.

E-commerce growth continues

Teckchandani noted that the online share of Apparel Group’s business has been steady and rising over the past six months, and he expects the trend to persist. The segment has grown in both absolute and relative terms, he added.

Online sales surged during the Covid-19 pandemic and did not decline once malls and physical stores reopened. “This is the new normal,” he said, explaining that this is why retailers across the market are investing heavily in digital.

Quick commerce surge

Gulf countries are expanding their trade routes in response to regional conflict to ensure sustainable trade and economic growth in the coming years, Teckchandani said.

Speaking at the launch of an AI-powered fashion and lifestyle app called AIVI, he said the biggest change has been in delivery speed. The group now offers quick commerce within 60 minutes in the UAE and 90 minutes in Saudi Arabia. That segment now accounts for more than a third of the business, a shift that did not exist 12 months ago.

“Consumer expectations are changing, and you have to live up to them to even grow your share further,” he said.

Teckchandani described AIVI as “a true step in that direction” and called it “our connected commerce,” contrasting it with common discussions about omni-channel or unified commerce.

On competition, he said it keeps companies sharp and on their toes.